Every company wanting to gain a permanent position on the Polish market needs to undertake professionally prepared marketing activities. BBC offers comprehensive solutions in this regard.

These solutions include:

1. Market research
2. Market (trade) training
3. Advertisement and promotion
4. Sales support (building client loyalty)

 

Market research
So far, we have conducted research for companies from the following sectors, among others: the food industry, construction chemistry, automotive chemistry, packaging, the steel industry, commerce (chain stores), financial services, tourism and recreational services.

Market (trade) training
The training programmes constructed by us are always prepared in order to fulfil the needs of our clients. Issues discussed repeatedly in our training sessions are a result of previous deliberations and consultations, as a result of which they are a compilation of our offer for the client and of our solutions. Our training programmes concentrate on issues related to increasing commercial capacities.
Some of our training programmes include: Active Sales – Professional Client Support, the Art of Negotiation, Effective Salesman, Leader (of a Management Team), Time Management, Telemarketing, How to Deal with Stress, etc.

Advertisement and promotion
Our company provides all the services related to the preparation, implementation and fulfilment of advertising and promotional campaigns. Our projects and initial strategies are verified on the basis of market research. Media activities are supported by BTL advertisement projects.

Sales support
In order for the previously undertaken activities to have a long-term character, we can create specially prepared loyalty strategies. Their goal is to support sales by building positive relations between a company (its products) and specific entities engaged in distribution, sales and purchasing. We call these activities “marketing positive relations”. The success of sales not only depends on a good price, the high quality of a product and advertising, but also on emotions, opinions and mutual positive relations, which we take into consideration in our activities.

Our activities in this regard include:

• Loyalty programmes
• Special activities, promotional activities
• Contests and promotional lotteries
• Events, integration events
• Training programmes
• BTL – strategy and projects

The programmes created by us integrate marketing and commerce operation, making them more effective and at the same time more affordable solutions.

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